The original Numa Numa
Here's the original Star Wars Kid:
Both of these were parodied immeasurably all over the world wide web and even on TV. Arrested Development parodied the Star Wars kid many many times using George Michael and the family video camera. It became a long running gag. Both videos are at the top of "most viewed" videos on Youtube. Both caused the stars to get more-than-wanted attention. The numa numa guy posted his video intentionally while the star wars kid didn't. That became a scandal. Oh well.
Here's a few other singly popular fellows, made famous by their unique-ness and foibles:
Things like this that become inside-jokes of the internet are known as "memes" ( weird version of phenomenon). People are always trying to start their own memes intentionally, but these are prime examples of the fact that you'll never know what will get the mob's attention.
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